Notice the slide show on the front and links to his Facebook page. Also, the form and link to his reservation handler on top?
This site has a manager back end that does simple jobs like change rates on rooms etc. But a frequently overlooked but very important page is the directions page. Here I have all sorts of data like distances from various cities and places, since someone may just be looking for a room for layover when travelling between Albany & Montreal. I also use an iframe active map that Google and other major online maps offer for free. Remember what I said about keywords. Direction pages offer a chance to spread all sorts of geographic keywords around in a legitimate natural and even useful way. Even in an age when most people just plug GPS coordinates into their Road Genie Navigator car computer. speak into the navigation app of their smart phone, a direction page has its merits.